REVAMPING
A DIGITAL HUB

REVAMPING
A DIGITAL HUB

REVAMPING
A DIGITAL HUB

The Challenge

LEGO Education, a global leader in educational play materials, sought to transform its digital presence. The existing website, while functional, lacked the vibrancy and user-centric design expected in the modern educational landscape. The goal was to create an engaging, informative, and visually appealing platform that catered to students, educators, and parents alike.

LEGO Education, a global leader in educational play materials, sought to transform its digital presence. The existing website, while functional, lacked the vibrancy and user-centric design expected in the modern educational landscape. The goal was to create an engaging, informative, and visually appealing platform that catered to students, educators, and parents alike.

LEGO Education, a global leader in educational play materials, sought to transform its digital presence. The existing website, while functional, lacked the vibrancy and user-centric design expected in the modern educational landscape. The goal was to create an engaging, informative, and visually appealing platform that catered to students, educators, and parents alike.

The Process

We began by leveraging existing user research and conducting additional interviews. Next, we mapped out the site’s structure and sketched wireframes for key pages.

After making some high fidelity prototypes, usability testing helped refine the design, and our collaboration with stakeholders ensured alignment with business goals. The result was an improved LEGO Education.com with a user-friendly structure, intuitive navigation, and more sophisticated look.

We began by leveraging existing user research and conducting additional interviews. Next, we mapped out the site’s structure and sketched wireframes for key pages.

After making some high fidelity prototypes, usability testing helped refine the design, and our collaboration with stakeholders ensured alignment with business goals. The result was an improved LEGO Education.com with a user-friendly structure, intuitive navigation, and more sophisticated look.

We began by leveraging existing user research and conducting additional interviews. Next, we mapped out the site’s structure and sketched wireframes for key pages.

After making some high fidelity prototypes, usability testing helped refine the design, and our collaboration with stakeholders ensured alignment with business goals. The result was an improved LEGO Education.com with a user-friendly structure, intuitive navigation, and more sophisticated look.

  1. Information Architecture:

The information architecture was redesigned to ensure intuitive navigation and a seamless user experience. By categorizing products into clear, logical groups and utilizing a hierarchy, users can effortlessly find educational kits, resources, and support materials.

The site employs a combination of mega menus and search functionalities to enhance discoverability and reduce the cognitive load on users, ensuring they can quickly locate the information or products they need.

  1. A Comprehensive Design System

Collaboration with different stakeholders in charge of the larger LEGO design system was crucial in this process. By doing so, we ensured that the design system incorporated a robust set of UI components, but also brought a lot of ideas that aligned with LEGO’s brand identity.

This collaboration facilitated the integration of best practices and innovative design elements, ensuring consistency and coherence across all digital touchpoints.

  1. Content Guidelines to Ensure Quality

Stringent content guidelines were implemented to ensure the content would make the most out of the interface. These guidelines covered aspects such as character limits, use of imagery and other visual content standards.

By providing detailed instructions for product descriptions, and educational resources, LEGO Education ensured that users received consistent and valuable information. This commitment to quality content helped build trust and credibility with educators, parents, and students alike.

The Result

The Result

The Result

A design that embodies an intuitive and engaging learning platform. Seamlessly blending physical building with digital coding, it caters to students and educators alike.

A design that embodies an intuitive and engaging learning platform. Seamlessly blending physical building with digital coding, it caters to students and educators alike.

A design that embodies an intuitive and engaging learning platform. Seamlessly blending physical building with digital coding, it caters to students and educators alike.

LEGO Education’s website, prioritizes simplicity, visual clarity, and has an inviting aesthetic. Intuitive navigation, legible typography, and cohesive color schemes ensure a seamless experience.

Visit the Platform

Visit the Platform

Visit the Platform

Visit LEGO Education's web shop. Dive into a range of STEAM learning solutions designed for students and teachers. Ignite a lifelong love of learning through hands-on exploration and countless lesson resources.

Visit LEGO Education's web shop. Dive into a range of STEAM learning solutions designed for students and teachers. Ignite a lifelong love of learning through hands-on exploration and countless lesson resources.

Visit LEGO Education's web shop. Dive into a range of STEAM learning solutions designed for students and teachers. Ignite a lifelong love of learning through hands-on exploration and countless lesson resources.

Copyright © Daniel Salazar | All rights reserved

Copyright © Daniel Salazar | All rights reserved

Copyright © Daniel Salazar | All rights reserved

Copyright © Daniel Salazar | All rights reserved